Internet is the major driving force behind this growth

The UK tourism industry is the fifth largest industry and is price 85 zillion pounds and employs 2.1million tidy sum which as ab bring out 7.7% of the total workforce. (Visit Britain, press release, 11/Jan/2007) net is the major driving force backside this growth, which has seen the development of latest technologies that encourage browsing on personal computers.These days, people net get tourism cultivation intimately anywhere in the world if they rent access to a computer. profits habitude and popularity has act to grow at an unusual rate ever since its invention. Today check to lucre world state (data), 1.1 billion people are connecting to it.The Internet has generated modern communication space, which is called cyberspace (Cyberspace 2 data). flock can be in and out virtually at any m in this space where a federation of users is formed.Recently the Internet has draw an essential portion in the cyber grocery and in peoples carriage. Because of this the touri sm industry necessarily to invest much of its resources towards establishing a all-encompassing Internet marketing system.There are many a(prenominal) travel agencies, hotels and airline companies opening their let web homepages and offering tourism information and related services for tourists. This makes it almost inconceivable today to operate without the Internet, because many organizations are selling their products on-line and coers all aspects of life service.Since the advent of Internet, electronic commerce or E-commerce as popularly known has become an important factor for tax times for organizations. According to the Market Report of 2005, the heart and soul of UK e-commerce consumption is expanding annually. (Figure 1)Figure 1 The estimated total UK online market for leisure and entertainment by determine (m), 2001-2005Moreover, Internet electronic commerce revenue is predicted to increase by 177.4% between 2005 and 2009 to 236.9bn. As seen in the above chart, e- commerce in hotels has continued to increase over the time. (Key tick off Ltd, 2005)However, there would not be enough levels of revenue from hotel products over the Internet, because of unfamiliarity on the Internet. Over the ratiocination few years it has had a elephantine impact on modern life, so people would not hesitate to impart for these products online using the electronic facilities available.The Hotel on the Internet uses sophisticated technology in its short letter relationship-marketing program that helps to generate business-marketing leads and maintain semipermanent customer relationships.Hotels need to use telling reservation services for easy fabrication of customer information, enhancing various services similar media advertising, internal marketing programs and customer feedback platforms. Therefore, the seller and the manager of the hotel need to pursue a systematic and organized management action for their web homepage by regularly update their website.T hese study is a seek on a hotel organization to see how they utilized their homepage in relations to their own Internet marketing and the most important factors to get attention to. It also checks out the prevalent performance using the Internet system. Finally, the research will suggest recommendations for future hotel Internet marketing.ReferencesKM CHO11. Visit Britain, press release, www.visitbritain.com.presscentre 11/Jan/20072. cosmea state1) http//www.internetworldstats.com/top20.htm 03/01/20083. (Cyberspace 2) http//www.atis.org/tg2k/_cyberspace.html 03/01/20084. E-commerce The internet leisure & entertainment market, poop edition, p11, June 2006, Key note Ltd, Middlesex5. Internet habitude in business, Eighth edition, p72, July 2005, Key note Ltd, Middlesex6. Secondary research information sources and methods, Stewart, David W, p1, p2, 1993, sharp-witted Publications, LondonKjell Erik Rudestam, Ph.D. and Rae Newton, Ph D Surviving Your speaking A Comprehensive Gui de to satiate and Process. February 2006, p,10-77KM CHO1Review the reference presentation by sacking to the research centre for Reference guidelines