Gaddafi Essay

The person that I chose to represent Machiavelli’s ideas is Muammar Gaddafi. He is the longest serving head of state in the world next to Queen Elizabeth II. He is known for his controversial political strategy and his very unusual personality. Gaddafi is easily spotted in animal skins and colorful clothing. His name regularly pops up on lists of the worst dressed world leaders. Ronald Regan named him the â€Å"Mad Dog of the Middle East. † Muammar Gaddafi’s reputation ranges from a popular revolutionary to an international reject. Gaddafi graduated from the University of Libya then continued to pursue a British military education. While in Great Britain he began to devise a plan to overthrow the Libyan monarchy. In 1969, Libyan King Idris was overthrown by a small group of Gaddafi’s Junior military leaders. A year later, being inspired by Egyptian President Gamal Nasser, he decided to close US and British military bases and expel all Italians and Jews. While trying to enforce Islamic socialism, he banned alcoholic beverages and gambling and failed at trying to unite Libya with other countries. By the mid-1980s, he was widely regarded in the West as the principal financier of international terrorism. He was also accused by the United States of being responsible for direct control of the 1986 Berlin discotheque that killed three people and wounded more than 200, of whom a substantial number were U. S. servicemen. Gaddafi’s adopted daughter was killed in a bombing of Libya that was retaliation for the U. S. After that two Libyans were accused of placing a bomb on Pan Am Flight 103, which exploded and killed 270 people, Gaddafi refused to give up the suspects to America or Britain. Gaddafi finally admitted responsibility for the attack in 2003 and paid more than $2. 7 billion to the families of the victims, initiating the end of Libya’s international isolation. Now in Machiavelli’s â€Å"The Qualities ofa Prince† the very first paragraph talks about how everything dealing with the government is viewed through a military lens. Machiavelli doesn’t believe that the prince is a man who is skilled in many disciplines, but he believes that the prince should own a responsibility to make sure that whatever he governs is stable. Gaddafi took responsibility for Libya by creating his own form of government called Jamahiriya, in which the nation is governed by the masses or local councils and he defended his government by saying, â€Å"There is no state with a democracy except Libya n the whole planet. Machiavelli also raises the question whether it is better to be loved than to be feared. In the twelfth paragraph he states â€Å"†¦ l say that every prince must desire to be considered merciful and not cruel; nevertheless, he must take care not to misuse this mercy. † It is said that Gaddafi’s examples and though ts inspire the struggling troubled masses and haunts the ones doing the trouble. This is why he is loved by people of the world, but feared by the ruling cliques who know that his words and actions expose them for what they are.

Fast Moving Consumer Goods (FMCG) Essay

WHAT IS FAST MOVING CONSUMER GOODS (FMCG)? FMCG (fast moving consumer goods) is a term that is used to refer to those goods which are sold through retail stores. These goods have a short period of shelf life and as such are used up within days, weeks, or months. TOP 7 FAST MOVING CONSUMER GOODS 1. PROCTOR & GAMBLE: Headquartered at Cincinnati in Ohio, United States, Procter and Gamble is a Fortune 500 American multinational company. It was founded in October 31 1837 by William Procter and James Gamble. Its flagship and best selling brand is ARIEL laundry detergent which was launched in 1967. This detergent is available in different variants. The company also manufactures other best selling products that are highly popular around the world. 2. NESTLÉ: Nestle is a Swiss multinational engaged in the production of different food products. It has its presence in more than 100 countries. It produces several top selling products in different food categories. Some of its best selling products are LEAN CUISINE, Maggi, Boost, Kit Kat, Friskies, and Nescafe etc. 3. UNILEVER: Unilever is a multinational engaged in the manufacture of different products like foods, personal grooming products, detergents and beverages etc. This British-Dutch company is the owner of over 400 leading brands in the world out of which 13 are billion dollar brands. One of its top products is  AVIANCE which is a beauty product for women. This product is sold in many countries of Asia, Latin America and the Middle East. 4. COCA-COLA: Coca-Cola Company which is based in Atlanta in Georgia manufactures the world’s most popular soft drink COCA COLA. It was Dr. John S. Pemberton who created this drink in 1886. Coca Cola touched base in every part of the US by 1895. The company began its franchisee operations in 1899 and gradually it opened up bottling plants in every corner of the globe. The universal popularity of Coca Cola is undisputed. The Coca Cola syrup mixed with carbonated water created ripples everywhere and today you can get a Coke in any part of the world. 5. PEPSICO: PepsiCo was created out of the amalgamation of two companies named Pepsi Cola and Frito Lay. The company which was formed in 1965 has its headquarters at Purchase in Harrison New York. It is a Fortune 500 company. PepsiCo is engaged in the manufacture of snack foods (grain based), beverages and other similar products. One of its best known brands is the cola beverage PEPSI-COLA. Created in 1893 its former name was ‘Brad’s Drink’. 6. BRITISH AMERICAN TOBACCO: Another multinational tobacco major is the British American Tobacco company which is the world’s second largest tobacco company. It sells its tobacco products in several top markets across the globe. Many world-famous cigarette brands are manufactured by BAT. One of its top selling cigarette brands is PALL MALL. Some other leading cigarette brands manufactured by the company are Dunhill, Kent, Lucky Strike and Vogue. 7 NOKIA: Nokia is a Finnish multinational engaged primarily in the manufacture of  mobile telephones. The company has its headquarters at Keilaniemi, Espoo which is near Helsinki, the capital of Finland. This mobile communication giant is the largest manufacturer of mobile telephones in the world. Its products are sold in every part of the world. Nokia has launched many innovative mobile systems and almost all its products have been hot sellers.

A picture is worth a thousand words

You've heard it so many times that it sounds trite. But a picture really IS worth a thousand words. And if a dream is a very special kind of picture, how much is IT worth?Maybe more? What about very simple pictures and very simple dreams? No doubt they're worth a little bit less than complex, elaborate ones. Or are they?In my psychotherapy course one day, I presented my undergraduate students with these questions. â€Å"Here's a very simple dream from a psychotherapy client I worked with years ago. I won't tell you anything about the client. I'll just tell you his dream, and then lets see what we can discover about him by exploring it†¦Ã¢â‚¬ ¦ O.K? Here's the dream:†Ã¢â‚¬Å"I was wearing a white shirt and a purple tie.†The students just stare at me, expecting more to come. â€Å"No,† I explain, â€Å"that's it. That's the dream. Now let's start to explore it.†I then lead them through a group process of free associating to the dream (much like I describe on the Working and Playing with Dreams Page). â€Å"Just let your imagination go. Take every element of the dream and just let your mind wander on it. Whatever comes to mind. Don't censor anything, that's important.There is no right or wrong. It can be a fun, playful exercise – although the results sometimes may be serious and powerful. Freud thought that free association bypasses the defenses of rational, logical thinking and unlocks deeper links within the unconscious. It opens one up to fantasy, symbolism, and emotion – the very place from which dreams spring.†Here is a list of some of the associations the students come up with. For the purpose of this article I've organized them somewhat, whereas during the actual exercise the ideas surface in a much more freewheeling stream of consciousness:PURPLE †¦. royalty, bruises, choking, holding one's breath, grief, a combination of blue and pink, goes well with black, The Color of PurpleTIE †¦. formal att ire, going to work, phallic symbol, tied up, being tied to something, chokes the neck, confiningPURPLE TIE †¦. unconventional, stands out, rebellious, showing offWHITE †¦. clean, pure, unstained, â€Å"good,† lightSHIRT †¦. the top part, covered up, tucked in, stuffed shirt, where are the pants?WHITE SHIRT†¦. conventional, boring, going to work, going to church, corporate AmericaWHITE SHIRT AND PURPLE TIE†¦. unusual combination, contradictory combination, very unconventional, tie really stands outDEPLETION?†¦. there's nobody else in the dream, it's so static, there's nothing happening, where are the feelings?After we finish this free associating, I then describe the client to the class.At the time Dan had the dream, he was 23 years old. I would describe him as a quiet, held-back person who was very confined (the tie) in how he talked, behaved, and felt towards others. Put bluntly, people found him rather boring to be with (white shirt). His emoti onal and interpersonal life were choked (the tie).He had almost no friends and felt little connection to his family (the tie again). Other than going to his tedious job (white shirt) as a low level technician for a computer company, essentially nothing was happening in his static, uneventful life (depletion).Dan was also very limited in understanding anything but the most surface, top-level (shirt) characteristics of his personality. Although outwardly conventional in how he dressed and acted at his job (white shirt), secretly he felt rebellious against authority (purple tie on white shirt) and generally superior (purple) to most people.He liked to think of himself as a political activist who firmly believed in the rights of abused (purple) people and felt more tied to them than anyone else. Comparing outside to inside, he was a bit of a contradiction (white shirt on purple tie).

The Price Of Conservation Essay Example | Topics and Well Written Essays - 1000 words

The Price Of Conservation - Essay Example The villagers’ reaction to Golap brings home to me the second big reason rhinos are still wandering around Kaziranga. Rhinos remain (as do elephants, buffaloes, and tigers) because many Indians want them. You do not have to stay long in Assam to realize that local people are tremendously proud of Kaziranga and its rhinos in particular. The Assamese are paying a heavy price for their rhinos and other wild animals. The positive attitude towards wildlife is influenced by the belief that human beings should care for all animals as taught in Buddhism and Hinduism. Recently, the Forest Department and other stakeholders have also started initiatives aimed at making the community work together in protecting the park. The author acknowledges the sentiments of Mr. Boro, who believes working with the community is a major boost to the fight against poachers. It will also provide a way for the conservationists to solve the foundational problems that push people to poach. In conclusion, Ada ms and Carwardine are keen on explaining the importance of innovative conservation efforts as the world changes. Areas like Assam are likely to change as development and western views dominate most parts of India. The people’s views about wildlife are also changing. The lack of innovative conservation efforts means the future of Kaziranga is not safe. The national park does not earn enough revenue for everyone. Creativity is paramount to continue protecting the rhinos of Kaziranga and other wild animals in different parts of the globe

THE PERSUASIVE SPEECH Essay Example | Topics and Well Written Essays - 500 words

THE PERSUASIVE SPEECH - Essay Example As we know, those who oppose gun control usually highlight the necessary for self-protection. They also maintain that individuals with guns would ensure self defense when police fail to provide protection to general public. However, evidently gun is not devised to threaten or injure someone but to kill. Hence, the free use of guns must be banned despite the so called benefits. In the first place, once gun becomes a common utensil like knife or pen nobody will take serious care of it. Evidences show that guns are very often misused by everyone especially school children, for when they get emotionally upset, instead of seeking some counseling measures, they tend to pick parent’s gun and shoot at their peers and teachers. As reported in the New York Times dated May 2, 2011, in the 90s, the number of children carrying guns to the school was more than 10, 0000 in the US (School Shootings). In the same way, the overall murder rate of the United States is â€Å"six times higher than the average economically developed nation† (Carter 4). It is also reported by Cleck that â€Å"both gun carrying and gun violence are phenomena almost entirely confined to world outside schools† (qtd. in â€Å"Texas Plan for guns..†). The statistics clearly shows the incidents like shooting in a college of Alabama killing one woman wounding three on April 7th 2011. The killing of 12 elementary school students by a gun man in Rio De Jeniro, Brazil on April 8th stands on the top of all such incidents (School shootings, May 2, 2011). The practice of allowing children to get access to guns is not digestible for common sense. Some others argue that since criminals have guns, the public also must be given guns to counter balance the situation. There are people who have the license to use guns. But still there are incidents like bank robbery and house breaking. If the license to use guns would well tackle

Is Obama's Health Care Reform Ethical Essay Example | Topics and Well Written Essays - 1250 words

Is Obama's Health Care Reform Ethical - Essay Example A recent study also revealed that in U.S., more than 44,800 excess deaths occur annually that can be associated with lack of insurance (Wilper et. al, 2009). These were the driving factors that led President Barak Obama to sign the new health care reform into law on March 23, 2010. President Obama’s health care reform was developed to achieve the following goals: To expand the population that receives health care coverage Expand the range of health care providers that consumers can choose from Improve access to health care specialists Improve the overall quality of health care services Provide more health care services Decrease the overall cost of health care services The new health care reform is estimated to reduce the number of uninsured in the country from 19% in 2010 to 8% by 2016 (International Insurance News, 2010). The provisions made in the legislation will be implemented in five phases over a period of four years. As I sat down to analyze this health care reform, I f ound that, although there are some important changes made in the reform, there are some disturbing issues as well. In the following pages, I will list the major features of the health care reform and state my position on it. Extend coverage through insurance mandate: The new legislation provides subsidies in insurance premiums and tax credits up to 35% of premiums for small businesses that employ less than 50 people to provide health care benefits. Those people who are not covered under Medicare or employer sponsored insurance will receive assistance through direct subsidies to purchase insurance through a new on-line exchange, an internet state run market place. Although at first glance, this appears to be a good change that should be implemented, there are specific aspects within the reform that is of great concern to me. The new reform supports abortion under health care, thereby directing federal funding towards abortion. Although on March 24th President Obama gave an executive order on abortion, it is insufficient to block federal funding of abortion under health care. Again, on July 29th , after the administration was exposed for having approved such funding in several states, the Obama administration released a regulation stating that elective abortions may not be covered in the high-risk pool programs. Under the new reform, $50 million have been allotted annually for school based health centers which can provide abortion services or contraceptives. Therefore, I feel that this reform is unethical since it promotes abortion and also directs federal money to do so. Guaranteed issue and individual mandate: Under the new law, health insurance will be made available to the 32 million uninsured Americans and insurance companies will be prohibited from denying coverage to people with pre-existing medical conditions. Insurance companies will also not be allowed to impose higher premiums, cost sharing, black-out periods or cancel policies for minor errors in ins urance application. I feel that this aspect of the reform will benefit a majority of the customers whose applications would otherwise be turned down by insurance companie

The Merchant of Venice Antonio's trial (Act 4) Essay

The Merchant of Venice Antonio's trial (Act 4) - Essay Example s a few impossible tasks like asking the tides not to rise, expecting the wolf to show pity to the ewe and not to devour the lamb, and to expect the firs not to make noise when the wind blows throw them, and then goes on to say that these are easily done as compared to expecting Shylock to be merciful. Shylock answers to the accusation by stating that he is no less merciless than the rest of the so called civilized men present there. He states how these people mistreat their slaves and how none of them would dream of treating them on equal footing with themselves. He then asks why it is that he is expected to forego his â€Å"pound of flesh† when they do not forfeit their slaves. Analyze the factores of argument used and identify these with those that both Shylock used & the lawyer (Portia) used. Consider the key factors as presented in your text book (Beyond feelings by Vicent Ryab Ruggiero 8th edition) - both the positive & negative forms of argument. The arguments that Antonio uses to state why it is useless to expect mercy from Shylock are negative. It is easy to see how he builds the premise to prove that Shylock is heard-hearted. The stated premise here is that impossible things can be achieved more easily than to get Shylock to change his heart. The Conclusion being that Shylock will not change his mind, for he is merciless. When Portia and Shylock argue later on, Portia first of all uses affirmative argument towards showing mercy, which Shylock simply denies by using the negative argument, which is that the law allows him to get the bond enforced, so there is no need for mercy. Portia uses affirmative arguments, whereas Antonio shows negative arguments towards a show of mercy. Portia states why Shylock should be merciful whereas Antonio avers how Shylock would not be merciful. Shylock’s own arguments remain the same, whether he is arguing with Portia or with Antonio. His premise is simple that as he is not required to show mercy under any law,

Business to Business Marketing and Business-to-Consumer Business Research Paper - 2

Business to Business Marketing and Business-to-Consumer Business - Research Paper Example Many business organizations are now implementing social media to get connect with their business clients and consumers. However, business organizations are using very much similar tools within the business process (Brito and Lewis, 2011, p.177). Therefore, the employees of business firms can get connected with each other. When the communication process is taking place among the employees, it can be referred to as B2B communication. Saxon Plumbing Service London Ltd. (SPSL) is a small organization that used to provide plumbing services to the SMEs in south London. Now they are trying to expand their business in by setting up a new office in Manchester. Moreover, they are trying to implement B2C process in their business. The objective of the study is to find the advantages and disadvantages of the implementation of the B2C business process to both the customers and business. Sales Force Developing a new office is most certainly a right step towards the ambitious plan of expansion. The move made by the management to deploy is most certainly a right move made by the company to promote business and develop a customer base. However, in order to be successful, the management must organize the sales force properly to achieve the desired level of output. However, the sales force may not be the solution to all the questions. The company has to rely on some other promotional techniques/ mediums to increase brand awareness and customer base. This section of the study provides a critical analysis as to how the management should organize and manage the sales force, appropriateness of the move of the company to deploy sales force and also other probable ways to increase brand awareness. Sales Force Vs Other methods of promotion According to the 4 Ps of marketing and the marketing mix concept the 4th P of the marketing mix is the promotion or communication. The elements of the promotional mix are an advertisement, sales promotion, personal selling, and public relations. Among this advertisement is probably the most common and popular way to reach out to masses, generate demand and brand awareness. Sales promotion is a great technique to provide promotional offers to increase brand awareness. Public relations are all about developing the relationship between the public (client) and the company (Kitchen and Proctor, 2001, p.280). Personal selling, on the other hand, can be defined as the person to person interaction between the seller and the prospect (buyer). Keeping the on-current circumstances in mind it can be understood that advertisement, public relations seems the two best options. But there are certain constraints such as financial resources and budget. Also, the company uses word of mouth or viral marketing to generate awareness and increase customer base. Personal selling is one of the best ways to develop and manage personal relationships with the client that pays the rich dividend in case of generating positive word of mouth.

Proposed reform on Judicial Review Research Paper

Proposed reform on Judicial Review - Research Paper Example Whereas the level and extent to which other reforms may be beneficial to the judicial process are not in question, this author will lay out but a few salient reasons why the judicial nomination process is one of the most important functions that government makes with regards to the functionality, diversity, fairness, and representative nature that the judiciary should display. Furthermore, due to the fundamental shift in the judicial nomination process that has been experienced over the past 50 years, this author will seek to lay out a series of issues that define the shortcomings that the current legal system experiences as well as seeking to law out what steps could be effected in order to ameliorate these. The first issue that this analysis will consider is the fact that the judicial nomination process has turned into what can only be considered a type of media and political frenzy. Whereas the constitution states that the president should seek the counsel of congress in order to appoint a judge, the actual process whereby the judge is vetted is not enumerated upon and has largely become to be defined by Congress as something of an evolving practice that draws on prior precedence and the political fervor of a given point in time (Gonzalez et al 2003). As Congress itself, nor the president for that matter, can be trusted to make a determination based upon qualifications, the process oftentimes diverges into a political mudslinging contest where both sides attempt to paint the other as either obstructionist or attempting to push through some form of radical judge to the bench. As such, this interpretation of the law and precedent is neither helpful to the understanding of the constitution nor the judicial nomination process. As a function of this, the following analysis will detail and proscribe a set of solutions with regards to this particular shortcoming. Recent court appointments have highlighted the fact that rather than determining the overall qualificat ions of the judge, the opposing political party merely regresses to performing a series of partisan character attacks as a means to stymie the process and generate a degree of public awareness and involvement (McGinnis et al 2010). This of course is counterproductive and forces the process itself to be a multipart game that both the Congress and the sitting president at the time engage upon. Oftentimes the way that such a game progresses is that the president will nominate a series of un-selectable and/or unqualified candidates as a means to exhaust the Congress or the general public with the intractability of the process. Only once this has been accomplished, the president will nominate the candidate that he truly wanted to be make it through the process in the first place. This game theory is counterproductive, inefficient, and wastes a great deal of shareholder time and energy. A better and more efficient process for nomination and selection is therefore necessitated in order to institute a process that is not only more efficient but also a better representation of how the constitution originally envisioned the process of judicial nomination. In this sense, the entire process is hijacked at the expense of political posturing, partisanship, and a degree of political gain

My Favorite Manager Essay Example for Free

My Favorite Manager Essay I worked in Strategic Centre, Consumer support services and global solution centre. I was hired as an front line operative and got promoted to Tech Lead role over time. When I was a trainer, my manager was Navin Kumar. Before working at HP, I used to work with Convergys. I was a front end operative at each of the other jobs before HP. Navin Kumar was my favorite because he had a relaxed mentality to the job but held accountability for actions. He allowed me and the other Trainers to have a say when running the Training module. He had the final say on all ideas but was open for input to improve the function of the Trainers efficiency. He was very personable and did not have the typical manager attitude. If I did my work when he wanted it completed and it was up to his level of quality his relationship was more similar to that of friends than a manager. If you failed to meet his expectations then he came down on me with a very strong force. He was not a typical manager in that sense. He set lofty expectations because he wanted me to succeed at a high level instead of setting low goals and just settling for an easy way out. He would set weekly goals and would reward the highest trainer efficiency scores that was internally maintained by HP Training team. This was motivation to test training methods and try to beat out my co-workers. He also had a level of respect for each of his employees that I never received at one of my other jobs. At HP everyone had the same level of expectations and if you did not meet them, Navin would work with that person to build up their quality of work or they would be mentored more rigorously with a clear performance improvement plan for not meeting expectations. I respected him more for being open to criticism. He would allow his trainers and senior trainers to critique him and help him improve his work quality. If I could work for Navin Kumar again I would immediately

Indo American Relations Cold War Crisis History Essay

Indo American Relations Cold War Crisis History Essay Abstract: This extended essay deals with the Indo-American relationship during the Cold War. It deals with Indias foreign policies and its direct effect on the U.S. The foreign policies implemented by India during the Cold War deteriorated its relationship with America by increasing political and social tensions. This investigation will deal with the outcomes of Indias foreign policies and will continue to answer the question: To what extent did the foreign policies implemented by India deteriorate social and political relations with the U.S during the Cold war? The scope of this assessment is restricted between the years of 1947-1979. It will analyze the negative effects of Indias foreign policies on the Indo-American relationship. In order to conduct this investigation, Americas retaliation policies will be analyzed as well. Indias relationship with other countries such as Pakistan and the Soviet Union will be mentioned only if relevant to the Indo-American relationship. The policies of countries such as Pakistan and the Soviet Union will not be evaluated. Sources by Kissinger, Christover Van Hollen, Sumit Ganguly, as well as Srinivas Chary will be used to enhance this essay. At the end of this investigation, it will be clear that Indias foreign policies were the direct cause of the cold relationship between India and America. It will be proven that Indias policies caused tensions to rise between the two nations, ultimately leading to the worst point in Indo-American history. Introduction Benito Mussolini once said O con noi o contro di noi translated in English to Youre either with us or against us. His statement reverberated through the decades, and remained relevant in the foreign policy of the nations entangled in the Cold War. Shortly after gaining independence in 1947, India was amidst a brewing Cold War between capitalism and socialism, the U.S and the Soviet Union. India being a new nation, implemented a number of foreign policies to increase its image on the world stage. This essay will investigate the extent to which the foreign policies implemented by India deteriorated social and political relations with the U.S during the Cold War. Initially this essay will analyze the negative effects of Indias Nonalignment movement on the relationship between the two countries. Furthermore, the Indo-Soviet Treaty of 1971 implemented by Indira Gandhi, led to political complications between the presidents and further deteriorated conditions between the nations. Finally In dias Peaceful Nuclear Explosion of 1974 did not aid in improving relations with America but instead allowed for social tensions to rise between the countries. The foreign policies implemented by India during the Cold War allowed political and social tensions to increase between India and the U.S. This paper will investigate foreign policies adopted by India, as well as some foreign policies adopted by America. The views of the presidents will be evaluated in relation to the foreign policies and their effects. This essay will mention other significant nations to the relationship between India and the U.S, but will not discuss their foreign policies. This essay will only mention events prior to 1947 for historical background, but will not analyze the relationship between India and America prior to it. Events after the year 1979 will not be analyzed as well. A variety of sources and historians with different views and backgrounds were used to aid this investigation. One of the sources is The Eagle and the Peacock: U.S. Foreign Policy toward India since Independence, by Srinivas M. Chary. The other source is THE TRANSFORMATION OF U.S.-INDIA RELATIONS: An Explanation for the Rapprochement and Prospects for the Future by Sumit Ganguly and Paul Kapur. Historical Context Indias relationship with the United States on a grand scale can be seen as a strategic necessity for both nations, initially tracing all the way back to the late 18th century. In 1794, the Jays Treaty (of 1794) was signed between America and England; this treaty authorized trade between America and India.  [1]  The American Mahratta Mission was set up in 1815, missionary activists provided help by establishing schools and providing food to the poverty-stricken areas. The number of missionaries in India rose from 139 in 1885 to 2478 in 1922.  [2]  During the late 19th century to mid 20th century the bond between the two nations improved, in Stephen P Hays words The writings of Emerson, Thoreau, Whitman and of the Sanskritists Hopkins, Lanman and Whitney helped instill in 19th century Americans a respect for Indias cultural heritage.  [3]  In 1893, Swami Vivek Anands words My brothers and sisters of America earned him respect and applause from the World Parliament of Religi ons in Chicago.  [4]  In WWII Britain allowed Americans to use India as a base of operations against Japan after the attack on Pearl Harbour. India received many American products during wartime through Americas Lend-Lease program, India also provided goods to America in pursuance of its reciprocal-aid program.  [5]  During the 1946 Food Famine in India Americans formed the India Famine Emergency Committee(IFEC) with Pearl S. Buck as chairperson in order to achieve acceptance of the principle of equity in relief shipments to Europe and Asia and to ensure the allocation of needed supplies to India by the United States.  [6]   America after ww2 was in an active Cold War with the Soviet Unions. Americans were against Communism, which the Soviets strongly preached. Hence they came up with the policy of containment  [7]  in order to prevent the spread of Communism. India being a relatively new country in 1947 surrounded by Communist nations, spread fear for in America. Therefore to stop the spread of Communism, America got itself involved in the events happening in South Asia during the Cold War, which led to many complications. Argument 1: Initially the relationship between America and India continued to thrive even after Indias independence on August 15th 1947. Harry S. Truman, the President of America at that time, sent a telegram to India which stated, I earnestly hope that our friendship will in future, as in the past, continue to be expressed in close and fruitful cooperation in international undertakings and in cordiality in our relations one with the other.  [8]  In response to the telegram, The Prime Minister of India responded by saying, May I also say that all of us in India know very well, although it might not be so known in public, what great interest President Roosevelt had in our countrys freedom and how he exercised his great influence to that end.  [9]  This strong relationship was short-lived, as the Cold War brought differences in the nations policies that caused them to drift apart. After gaining independence on August 15th 1947, Jawaharlal Nehru became the first prime minister of India and viewed a future for India as one of world powers. To pursue his dream he believed that India should adopt a non-alignment policy. A non-alignment policy keeps a nation from having a political or military alliance with any major super power, this later came to be known as the Non-aligned movement in 1961 which grouped nations which had adopted the non-alignment policy. On December 4th 1947 Nehru declared, We have proclaimed during this past year that we will not attach ourselves to any particular group. That has nothing to do with neutrality or anything else or passivity. If there is a big war, there is no particular reason why we should jump into it. Nevertheless, it is a little difficult nowadays in world wars to be neutral. . . . We are not going to join a war if we can help it and we are going to join the side which is to our interest when the choice comes to it.  [10]  Jawaharlal Nehru was a prominent advocate of this movement. Americans were disappointed by this decision o f India, as they felt they were a relatively new and weak country, they also feared that they can be influenced by the Communist countries around them.  [11]  Indias neighbours were China and the Soviet Union, who were both followers of communism, the U.S feared that the distance between India and the other two nations was much closer than India and the U.S, which would cause India to look at the Soviets or the Chinese for political or economical assistance. The annexation of Kashmir took place in 1947 by Pakistan. Kashmir then relied on India to get rid of the Pakistani raiders from Kashmir on the condition that Kashmir becomes Indian Territory. After successfully driving away most of the Pakistani raiders the Indian Prime Minister Jawaharlal Nehru took this issue to the United Nations (U.N.) on January 1st 1948. At the U.N. the United States were unwilling to declare Pakistan the aggressor despite its attack on a neutral nation, which was now a part of India, the decision of the United States was highly criticized in India.  [12]  America understood the significance of Pakistan to its strategic plans of planting military bases around the Communist nations. Pakistan permitted Washington to have a military base in Pakistan to eavesdrop on the Soviets, Pakistanis in return received considerable economic and military assistance from the Americans  [13]  . Geographically, Pakistan was closer to the Communist nations of China and the Soviet Union than America itself, having military bases in Pakistan would reduce the threat of Communism taking over South Asia. The Americans trusted Pakistan rather than India due to Pakistan supporting Americas containment policy. Pakistan participated in programs such as the Central Treaty Organization (CENTO) and the Southeast Asia Treaty Organization (SEATO), both these organizations were anti-communist military alliances. Hence it became interested in helping Pakistan in the affairs of Kashmir during the direct negotiations between India and Pakistan (1953-1956).  [14]  Also during the negotiations, the U.S granted Pakistan military aid.  [15]  This stopped the negotiations for a while, and made it clear that U.S was not looking for a solution to the Kashmir issue which favoured India. Instead America proposed a plebiscite to be taken which was opposed by India. During the Kashmir issue, the Soviet Union supported India and vetoed the decision for the plebiscite on J une 22nd 1962.  [16]  The U.S now felt that the Indian policy of non-alignment was not being upheld, and India was leaning toward the Russians, they were threatened by the shift in sides. The U.S press criticized the Indians for the stalemate over the Kashmir issue publishing an editorial in The New York Tribune entitled India Hides behind Russias Veto, which put the entire blame on India for stalling the decision to be made on the future of Kashmir.  [17]  The fight for Kashmir was not over yet, in 1965 a war was fought between India and Pakistan over the issue of Kashmir, this was also called the Second Kashmir war, the first happening in 1947. During this war, Pakistan was armed by American weapons. Pakistan liberally used weapons including Sabre Jets and Panton Tanks which were provided by America.  [18]  Though Pakistan initiated the war of 1965, the U.S again never admitted to Pakistan being the aggressor, and on the other hand it blamed both India and Pakistan of weapon misuse.  [19]  Although eventually the war was lost by Pakistan, suspicions increased amongst Indian citizens over the supply of American weapons to Pakistan. M. Srinivas Chary, a professor at the New School University for Social Research in New York City, who has attained a Ph.D from Kansas State University, states that the war of 1965 reduced the hopes of an improvement between Indo-American relationships.  [20]   Indias affinity of the Soviet Union was not only due to strategic reasons, but as well as subjective preferences. Russias economic success impressed Indias Prime Minister who had socialist tendencies, he also resented Americas free-market capitalism.  [21]  Nehru believed that the key to gaining economic success was by eliminating the difference between the rich and the poor by socialist methods, and that capitalism does not achieve that goal  [22]  . Indias relationship with the Soviet Union strengthened when they sided with the Soviets over controversial issues such as the Soviet Invasion of Czechoslovakia in 1968 and Afghanistan in 1979, India denied that Eastern Blocs military capabilities endangered Western Europe.  [23]  Therefore Indias non-aligned frustrated the Americans and became a nuisance as they criticized the Indian government for siding with the Soviets in significant ways. Indias co-operation with the Soviets was perceived by Americans as an attempt to un dermine their power.  [24]  Indias support of Americas arch rival, Soviet Union, and Americas support of Indias arch-rival, Pakistan increased social tensions between the countries and instilled fear in the citizens against each other. The non-alignment policy of India initiated a cat and mouse game between the two nations throughout the majority of the Cold War. Argument 2: The Indo-Soviet treaty of Peace, Friendship and Co-operation implemented by Indira Gandhi in 1971 allowed political tensions to reach a maximum between America and India. The Soviet Foreign Minister, Andrei A. Gromyko, flew to New Delhi on August 8th 1971 to meet Indias minister for External Affairs, Swam Singh. Together the next day they signed a twenty year pact of Peace, Friendship and Co-operation.  [25]  This treaty brought India and the Soviet Union closer than ever, and pushed India and America further apart, the two countries promised to aid each other in the event of a perceived military threat.  [26]  The treaty proposed that India and the Soviets maintain contacts on major global issues, and take effective steps in order to keep peace and security of both the countries, and to develop friendship and good-neighbourly relations with each other  [27]  . The pact was strong enough in deterring any country to declare war on either Russia or India. This was the bigge st deviation from Indias non-alignment policies of 1947. M Srinivas Chary believes that this treaty ended Indias non-alignment movement completely. Americans criticized the Indian Government and felt threatened by the Indians being friendly with the Soviets. The Nixon government felt that this policy endangered the subcontinent of a future warzone.  [28]  To the Indian government the U.S appeared to be strongly linked with China and Pakistan, whereas for the American government, India was evidently associated with the Soviet Union.  [29]  Nixons policy of the Sino-American rapprochement, and Americas assistance of Pakistan in the past, made India suspicious, whereas the Indo-Soviet treaty of 1971 got America worried. Indira Gandhi, the prime minister of India at that time confirmed that the non-alignment policy was still intact, and the treaty was in accordance with the non-alignment policy.  [30]  In November 1971, Prime Minister Indira Gandhi traveled to Washington to ask for the assistance of the U.S government, for the necessities of the refugees who had come to India from East Pakistan  [31]  . Indira Gandhi attempted to persuade Nixon that India was trying its best possible to not engage in a war with Pakistan. At the same time the burden of caring for 9.6 million refugees was more than India could bear.  [32]  Nixon gave her a cold reception. According to Kissinger the conversations between Nixon and Indira Gandhi turned into a classic dialogue of the deaf.  [33]  The two leaders failed to listen to one another not because they did not understand each other but because they understood each other too well.  [34]  After the unsuccessful meeting with Indira Gandhi, President Richard Nixon stated We really slobbered over the old witch his national security advisor Henry Kissinger responded saying The Indians are bastards anywayà ¢Ã¢â€š ¬Ã‚ ¦they are starting a war there. Nixon responded saying, While she was a bitch, we got what we wanted too. She will not be able to go home and say that the United States didnt give her a warm reception and therefore in despair shes got to go to war.  [35]  Nixons use of inappropriate language toward a prime minister portrays the amount of hate and political tension between the two nations. Instead of solving a looming war in South Asia, Nixon sanctioned a $40 million parcel of weapons to Islamabad, this allowed for political tensions to rise between the two presidents, Srinivas Chary criticizes Nixon for being prejudiced against India.  [36]  Indira Gandhis plea for help was unheard of, and Nixons decision to help arm Pakistan was seen as a direct insult to the Indian government.  [37]  Nixon was ready to engage in a war with India indirectly, the political and social tensions reached a maximum by the end of 1971. Henry Kissinger commented that Ms. Gandhi and Nixon would never be congenial, he stated Her assumption of almost hereditary moral superiority and he r moody silence brought out all of Nixons latest insecurities. Her bearing toward Nixon combined a disdain for a symbol of capitalism quite fashionable in developing countries with a hint that the obnoxious things she heard about the President from her intellectual friends could not all be untrue. Nixons comments after meetings with her were not always printable.  [38]  Senator Kennedy criticized Nixon and Kissinger for their actions toward India he states We have made her [India] the scapegoat of our frustrations and failures and often the bankruptcy of our policy toward Pakistan.  [39]  In spite of the criticism Nixon was persistent with his pro-Pakistani policy. Nixon was unwilling to better the relationship with India due to his paranoia of communism taking over South Asia. As the Indo-Pakistani war of 1971 drew closer, the tensions increased between the two nations. While the Soviets were on Indias side of the war, Pakistan had America. The dramatic and highly controversial dispatch of the nuclear-powered carrier U.S.S. Enterprise to the Bay of Bengal further damaged the U.S. relationship with India.  [40]  The Americans publicized that this action was taken in order to ensure the safe evacuation of Americans in East Pakistan. But the real motive was to indicate U.S. concern regarding the continued integrity of Pakistan. Kissinger, in his book the White House Years, declared that the motivation was to give emphasis to our warnings against an attack on West Pakistan and to have forces in place in case the Soviet Union pressured China. The task force did not enter the Bay of Bengal until mid-December.  [41]  By this point in time Americans who persisted on parting from East Pakistan had been evacuated, and the Indo-Pakistan war was coming to an end. The task force never came close to the shores of East Bengal. In the words of Christopher V an Hollen, deputy assistant secretary for Near Eastern and South Asian affairs in 1971: There is no indication that the Enterprise deployment had any immediate political or military impact of events in South Asia   [42]  .The Enterprise affair led to aggressive demonstrations against Nixon in India. It marked the low point of Indo-American relations and the scars formed never left the minds of the Indians. For the first time many Indians saw the United States as a major hazard to the safety of India because the dispatch of Enterprise might escalate a local war into a much larger and more serious conflagration.  [43]  Nixons policies during the conflict had little effect on the result, although they did contribute to create a good deal of bitterness and alarm in India, the United States, and elsewhere. It exacerbated the strained U.S. relations with India, the Soviet Union, and even Pakistan, for the latter had expected far more from the task force than a temporary show of fo rce in the Bay of Bengal. In conclusion, the Enterprise sent in to the Bay of Bengal only managed to place distrust and anger in the minds of the Indians. Argument 3 The strained relationship between America and India declined even further due to Indias Peaceful Nuclear Explosion in 1974. Indira Gandhi became the Prime Minister of India in 1966, work began on the nuclear program.  [44]  On 7 September 1972, Indira Gandhi authorized the Bhabha Atomic Research Centre (BARC) to manufacture a nuclear device and prepare it for a test.  [45]  Finally on May 18th of 1974, Indira Gandhi gave a green signal and India conducted an underground peaceful nuclear explosion in a Rajasthan desert, unofficially codenamed Smiling Buddha (Pokhran-I).  [46]  This was Indias first nuclear test and was received with immediate disapproval by the American government especially since it provided India with heavy water.  [47]  The Soviet Union on the other hand kept quiet on the matter. The Nuclear test by India was not at all viewed as peaceful by the Americans. They were worried of India becoming a threat, as it was the first country out of the Security Council to conduct a Nuclear Explosion. In retaliation to the test performed by India, America stopped providing enriched Uranium for the Tarapore Plant, as provided under the bilateral agreement of 1963. In 1975 America lifted a 10 year old arms embargo against the sale of lethal weapons to South Asia.  [48]  This increased suspicion and doubt in the minds of the Indians, as they believed America might again start supplying weapons to Indias sworn nemesis, Pakistan. The Indians feared of an incident such as the Indo-Pakistan war of 1965 again. The Americans on the other hand were outraged by Indias nuclear test; they were threatened by the actions of India and wanted to be prepared in case of any emergency. Due to this policy by the Americans, the Indians had cancelled the scheduled meeting of its External Aff airs Minister to the U.S.  [49]  A chance of improving the relationship between America and India was lost due to Indias nuclear policy. Following Indias peaceful nuclear explosion America decided to make South Asia a part of its Non-proliferation efforts, a non proliferation treaty is a treaty which prevents the spread of Nuclear weapons and promotes the use of peaceful nuclear energy. It did this by creating legislation such as the 1978 Nuclear Nonproliferation Act, the Pressler Amendment, and the Symington Amendment; these were created in order to prevent India from getting Nuclear Weapons.  [50]  In India, the people highly criticized this policy of the Americans. It was viewed as hypocritical and discriminatory. India questioned that if nuclear deterrence was working in the West, why could it not work in South Asia.  [51]  Nuclear deterrence is a military doctrine that deters the use of nuclear weapons as long as it can be destroyed. India found it unfair that while other countries were conducting nuclear tests, including America, why its nuclear test was looked down upon. It was so deeply resented that e ven 20 years after in 1998, the foreign minister of India, Jaswant Singh, marked the 1978 Nuclear Proliferation treaty nuclear apartheid.  [52]   Conclusion Indias foreign policies from1947 through 1979 deteriorated Indo-American relations by increasing political and social tensions. Jawaharlal Nehrus socialist ideology and non-alignment movement initiated the downhill path for the relations between the two nations. The Indo-Soviet treaty of Peace, Friendship and Co-operation in 1971 led to political tensions between the Indira Gandhi and Richard Nixon. Indias Peaceful Nuclear Explosion caused further complications as it increased social tensions as well as political tensions between the two nations. My enemies enemy is my friend is a quote by Sun Tzu is a concept which is clearly reflected throughout Indias relationship with America during the Cold War. Word Count 3571

Cluster Analysis in Marketing Research

Cluster Analysis in Marketing Research Q5. Describe cluster analysis with 2 examples related to marketing research? Ans: Cluster Analysis: It is the task of grouping a set of objects in such a way that objects in the same group are more similar to each other than to those in other groups. Example 1: Type of customers choose the restaurant Family, Entertainers, Singles etc Example 2: Type of customers that choose the restaurant based on their food choice. Vegetarian/Non vegetarian Mexican, Indian, South Indian, Fast food etc What are three characteristics of a good quality clustering analysis? Ans: The reason for asking question â€Å"Q: Type of customers that choose the restaurant based on their food choice. (Vegetarian/Non vegetarian)† Collection process of data objects. It helps me to understand the of customer’s food choice. Analysis of similarities between data objects Based on the data we can analyze which type of customers on their food choice â€Å"veg/non veg†. Veg is one group and non-veg is another. Can come up with good implementation of analysis (e.g. problem solving) Answer to the Survey can help us to understand the market demand and we can provide the similar food at the restaurant based on data gathered. Example: Q6. Describe Qualitative and quantitative research methods with one advantage and disadvantage of each. Ans: Qualitative research: The information gathered is non-numerical and might include responses to an open ended survey question, dialogue from a focus group, the answer to an essay question, a term paper, or ideas brainstormed by a group. Qualitative data is not limited to words, however, and could include the contents of an art or design portfolio. Qualitative research uses observation as the data collection method. Observation is the selection and recording of behaviors of people in their environment. Observation is useful for generating in-depth descriptions of organizations or events, for obtaining information that is otherwise inaccessible, and for conducting research when other methods are inadequate. Example: Why you like our restaurant, describe? Advantage of Qualitative research: Respondents are free to answer any way they would like comment/answer. One advantage of the qualitative approach is that contextual information is gathered when the data is collected. In other words, â€Å"why† is automatically answered/provided in the data. Qualitative research is useful on early stage when we are not sure about what to study. Disadvantage of Qualitative research: It is expensive and time consuming. It can take a long time to collect and analyze the data. For Interviews it would take 10+ hours to have hour long interviews with around 10 people and that does not include the time needed to schedule the interviews. Time taken for 1 interview = time taken for interview + time taken to schedule interview + time to analyze data (recordings and notes etc). Quantitative research All of the data collected would be counted or quantified. Example: Someone’s age, income, height or weight would be quantitative data Number of hits on a website The number of correct responses on a driving test The number of minutes per week Car fuel efficiency in KM. Advantage of Quantitative research: It is less expensive and an efficient method for gathering information especially for large groups of people. Online surveys are easy way to collect data from large groups of people. In restaurant we have large database of users through data collection. It is easy and cost effective to send and collect feedback through online surveys. The USA government collects Census information every 10 years. The government doesn’t try to interview everyone in the USA instead they mail out surveys to be completed a very efficient form of data collection. Disadvantage of Quantitative research It generally does not include an explanation of ‘why.’ For example, respondents are asked to â€Å"Rate the quality of staff services at the restaurant† using the following scale: â€Å"Excellent† , â€Å"Good† ,†Fine†, â€Å"Fair† ,or â€Å"Poor.† That question would generate quantitative data because we could count the number of people who selected each of the four response options. But knowing how many people found a quality of staff as â€Å"Excellent† does not provide any insights into why it is excellent. Also respondents are limited to set of options to respond and they may not feel that any of the options best describes their experience. Q7: Qualitative research. a) Depth Interview: Interviewing is a method ofqualitative researchin which the researcher asks open-ended questions orally and records the respondent’s answers. Example: Face to face / telephonic Job Interviews can be depth interviews. Interviewer starts with greeting by asking familiar set of general questions to create comfort level for interviewee/respondent. Q: How are you? Q: Where are you from? Q: Can you please describe yourself? Advantage: Accurate results. Better rapport. More productive asCompared with non-response among focus group members Flexible and continuous Disadvantage: It is costly and time consuming. Less structured. b) Focus Groups: Itis a form ofqualitative researchin which a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging. One focus group watches another focus group and discusses the observed interactions and conclusion. Example: It is useful in marketing as important tool to acquiringfeedback regarding product/services. In social science it helps Interviewers to study people in a more natural conversation pattern than typically occurs in a one-to-one interview. Advantage: The face to face involvement of a moderator can ensure things on track. As everybody is under observation, so it is easy to make everybody fully engage even during free time. Disadvantage: Can be Biased [discussion can be dominated by a few people.] Group discussions can be difficult to steer and control. c) Projective Techniques: Originally developed to use in psychology. The use of vague, ambiguous, unstructured stimulus objects or situations in which the subject â€Å"projects† his or her personality, attitude, opinions and self-concept to give the situation some structure. Example: A personality test. Photo language Test. (using pictures). Advantage: Personality test is cost effective. (Only use paper and can be scored by hand or using a machine, can be taken home and returned later) Personality test is Objectivity (questions are mostly true/false) . Disadvantages: à ¯Ã¢â‚¬Å¡Ã‚ · Sheer length. Untruth (e.g: With personality test objective, there is always possibility that test taker never tell the truth.) d) Random probability sampling: Example: Advantage: Disadvantage: Q8: Quantitative research. a) Face to Face interview: In person interaction between two or more persons. Face to face interviews are characterised by synchronous communication in time and place. Example: Surveys of product and services. Job Interviews are mostly face to face. Interviewer starts with greeting and then asks familiar set of general questions to create comfort level for interviewee/respondent. [Sample set of questions for survey] Q: hi Mam/Sir, How are you? [Greeting question] Q: Where are you from? [Greeting question] Q: How do you like our restaurant food? [Aimed Question] Advantage: High responsive, there is no significant time delay between question and answerà ¯Ã‚ ¼Ã…’the interviewer and interviewee can directly react on what the other says or does. The answer of the interviewee/respondent is more spontaneous. Interviewer can formulate questions depending upon response from interviewee. Recorded, can be used later if required. Disadvantage: Time Consuming. Expensive. Difficult to locate respondent. b) Telephone interview: Telephonic interviews are characterised by asynchronous communication for place. Example: Surveys Job Interviews. Telephone interviewsare often conducted by employers in the initial interview round of thehiring process. Starts with greeting then main set of questions related to product/service etc. [Sample set of questions for survey] Q: Am I speaking to Ajit? Q: Is it right time to talk? Q: I have few questions about Chawala’s Indian restaurant? Q: How do you like our restaurant staff? Advantage: It is a cost-effective. Saves time. Extendedaccess to participants The telephone interview allows both interviewee/respondent and interviewer to be in a morerelaxed state as compared with face to face. Wide geographical access. It enables researchers to contact populations that might be difficult to work with on an face to face basis for example mothers at home with small children, shift workers, computer addicts and people with disabilities. Disadvantage: Difficult to locate person. Difficult to see the reaction of the interviewee/respondent. No view on the situation in which the interviewee is situated. Disconnection due to technology issues. c) Computer Assisted Personal Interviewing: It is an interviewing technique in which the respondent or interviewer uses a computer to answer the questions. Example: Job interviews. Psychometric tests. [Sample set of questions for survey] Q: What is your age? Q: Male or female? Q: Rate of restaurant staff services? [Rate from 1[lower] to 5[higher]] Advantage: Cost effective and time saving. Respondents are able to fill in the questionnaires themselves Attractinga worldwide audience. Disadvantage: Surveysare only for computer savvy people. (Potential bias to the survey) Quality is missing (a question that should be interpreted in a particular way, but could also be interpreted differently) People don’t know or dislike typing. [Leave subjective questions unanswered] d) Web based Questionnaire: AWeb-based surveyis the collection of data through a self administered electronic set of questions on the Web Example: Many companies use survey monkey to get feedback for their product. Survey monkey is one of the sites which help in creating web based questionnaire. (https://www.surveymonkey.com/) [Sample set of questions for survey] Q: How old are you? Q: Are you male or female? Q: Do you like our restaurant? Advantage: It is cost effective and time saving. Large set of responses can be handled easily. Easy to create/manage (sites are self explanatory, eg: survery monkey). Disadvantage: Resources may not be available to everybody (computer, mobile, internet etc) Not everybody is aware of technology. People don’t know or dislike typing. [Leave subjective questions unanswered] Formulation of questions required lot of time, expertise and knowledge. Q1: How would you apply measurement method to this situation? A variable measured on a nominal scale is a variable that does not really have any evaluative distinction. Example: Would you like to recommend the restaurant to your friends? Yes/No The answer to the question has no evaluative distinction. How would you apply scaling methods to this situation? By using ordinal measurement scaling method to scale the situation. Ordinal: The ordinal scale has the property of both identity and magnitude Example: How would you rate the quality/taste of our food and drinks? (Rate from 1 – 5) 1 (Really Bad) 2 (Poor) 3 (Average) 4 (Good) 5 (Excellent) By asking this question I would be able to know the quality of the food provided at the restaurant. Q3: Primary Scales of measurement that that are used in Statistical analysis Nominal Ordinal Interval Ratio scales Nominal: The nominal scale of measurement only satisfies the identity property of measurement Example: What is your country of citizenship? The Country that someone was born in has no inherent order so it can only be a nominal scale. Ordinal: The ordinal scale has the property of both identity and magnitude. Example: Identify the scale of measurement for the following: Information Technology Company Organisation Titles – (1) CEO, (2) Manager, (3) Project Lead and (4) Team Lead. The scale is ordinal. There is an inherent ordering in that a CEO is higher than a Manager, which is higher than a Project Lead, which is higher than Team Lead. CEO > Manager > Project Lead > Team Lead Designation has Rank orders. Interval: The interval scale of measurement has the properties of identity, magnitude, and equal intervals. Example: Question: Time of the day. The difference between 4 and 5is equal to the difference between 18 and 19. Ratio Scales: The ratio scale of measurement satisfies all four of the properties of measurement: identity, magnitude, equal intervals, and a minimum value of zero. Example: What is Income earned last year? It has equal intervals weekly, biweekly and monthly etc. Salary can be zero. (For unemployed) Q4:Difference between comparative scaling and not comparative scaling techniques in the marketing research. Comparative Scaling: The items are directly compared with each other. Paired comparison: It is sometimes the case that marketing researchers wish to find out which are the most important factors in determining the demand for a product Example: Which restaurant/Food do you prefer? Dominos or Pizza hut Italian pizza or Cheese Pizza By asking this question first I would be able to analyze the choice of user. First the type of restaurant than the type of pizza. By asking this able to analyze the demand of product. Dollar Metric Comparisons This type of scale is an extension of the paired comparison method in that it requires respondents to indicate both their preference and how much they are willing to pay for their preference The Unity-sum-gain technique A common problem with launching new products is one of reaching a decision as to what options, and how many options one offers Example: Rate the mobile products (from 1 to 5): (1 is lower and 5 is higher) Apple Samsung Nokia LG Motorola By this I would be able to know which company is most preferred by the user and at what lever and help us is launching new product. Non Comparative scaling techniques: Each item is scaled independently of the others. Continuous rating scales: The respondents are asked to give a rating by placing a mark at the appropriate position on a continuous line. How would be rate our staff services? 1 (Really Bad) 2 (Poor) 3 (Average) 4 (Good) 5 (Excellent) By asking this question I would be able to understand get the rating on quality from 1 to 5. 1 is lower and 5 is higher. Line marking scale Itemised rating scales : With an itemised scale, respondents are provided with a scale having numbers and/or brief descriptions associated with each category and are asked to select one of the limited number of categories, ordered in terms of scale position, that best describes the product, brand, company or product attribute being studied. Example: How would you rate the price of food items in the menu ? Very Expensive Expensive Very good Good Cheap By asking this question to customer of the restaurant I would be able to analyze the rate of food listed in the menu.

World Culture :: essays research papers

Africa   Ã‚  Ã‚  Ã‚  Ã‚   Africa is a continent of natural resources both living and non living. These resources affect how African countries deal with other countries and how it works internally. One example of this is diamonds. Sierra Leone is a country in Africa that has gone through various political regimes and has gone through great conflict. Various war factions want to have control over the diamond mines and they force workers to perform this backbreaking work. These diamonds that these factions control are called conflict diamonds because of the atrocities these groups inflict to control diamonds and make money. In Africa there are many things to do. The most interesting would be to go to the Pyramids of Egypt and see the creations of this magnificent group of people. While visiting the pyramids going to the Egyptian Museum in Cairo would greatly improve your understanding of the ancient Egyptians. Another place to visit would be a national park where you could see the animals that are indigenous to this continent. Middle East The Middle East is the birthplace of Christianity, Islam, and Judaism. But it is also the birthplace of conflict between countries in that region and the West. The major reason for dispute is over the regions most valuable resource: oil. In this region wars were started because of oil. Iraq invaded Kuwait for control of there oil fields and this triggered U.S involvement. It isn’t just oil that has shaped this region. Spices have made a huge contribution to this region. Arab merchants spread their goods throughout the world along with their culture. Other cultures then seeped into the Middle East from other trading nations. This region’s resources shaped its culture. The Middle East is the birthplace of the major religions and the city to visit would be Jerusalem. In Jerusalem you can visit The Wall, which is one of the most significant places for the Jews. You could also travel to Mecca to visit the Holy Mosque, which is the most famous for the Muslims. It is so important that they are required to make a pilgrimage to here at least on time in there life. India India is rich in spices due to its climate and its relationship with other spice producing regions. Spices like black pepper have been grown here for thousands of years and with trading with South America Chile peppers were introduced into their diet. As a result of this the most famous Indian food is curry.

The Pearl :: essays research papers

Kino’s lack of material items did not keep him from happiness. That is until he thought it was possible to acquire a greater amount of wealth and increase his happiness through the pearl. In turn, this resulted in the downfall of Kino and his family.   Ã‚  Ã‚  Ã‚  Ã‚  Kino’s life before the pearl brought him satisfaction and contentment. He was a loving husband and father. â€Å"Juana is driven, although instinctively as a woman to heal the family, nevertheless in reality to act for the man to protect the family.† (Karsten 6) He raised and took care of them. Kino loved Coyotito; His son was his pride and joy. He brought together Kino and Juana and made them a family. There is also Juan Tomà  s, Kino’s brother, who supported Kino throughout his life. â€Å"We do know that we are cheated from birth to the overcharge on our coffins. But we survive. You have defied not the pearl buyers, but the whole structure, the whole way of life, and I am afraid for you.† (Steinbeck 70) Kino had few possessions. He had his home, a brush hut, which provided protection and shelter. In addition, a canoe, this is a family heirloom. It was passed down from grandfather to father to son. â€Å"Kino and Juana came slowly down to the beach and to Kino’s canoe, which was the one thing of value he owned in the world.† (Steinbeck 19) â€Å"It was once property and source of food, for a man with a boat can guarantee a woman that she will eat something.† (Steinbeck 19) Kino also had the song of the family. The song brings a feeling of unity â€Å"... the Song of the Family is identified along with other unnamed songs, the heritage of Kino’s people, in the calm beginning of the story... (Karsten 2) Many changes and alterations were brought about by the pearl. Kino immediately began to make a list of things that he wanted to buy with the pearl’s wealth. He has an opportunity for social mobility and acts upon it. Among the many things on his list were an official marriage, new clothes, a rifle, and education for his son. Instantaneously, Kino’s desires became cloudy. â€Å"There was no certainty in seeing, no proof that what you saw was there or was not there.† (Astro 29) Kino then started doubting his dreams and the pearl became misty and cloudy. Kino’s community thought of him differently because of his sudden acquired wealth.

Presentation of Jackie from “My Mother Said I Never Should” Essay

Throughout the play we see Jackie portrayed in different ways, her characteristics change and we see her grow as a person. Jackie as a child was very rebellious and through her life faces many challenges. Firstly as a young mother then later with the loss of her mother. As a young woman in her teens Jackie is very rebellious we first see this when Jackie tells Margaret that she has slept with her boyfriend. Jackie tries to make Margaret feel guilty and that it was all her fault that she had slept with her boyfriend. Her boyfriend parents allowed them to sleep together where as Margaret was against it, this is possibly going to make Jackie more likely to sleep with her boyfriend because it is against her mothers wishes. Jackie and her mother do not communicate well. When Jackie wanted to tell Margaret she was on the pill Margaret had no idea because she had refused to talk about it and Jackie had seen the doctor on her own. This also shows Jackie’s independent and determined spirit and the need to succeed on her own, especially when it comes to rising Rosie without her mothers help. Although Jackie has to give Rosie up to her mother she is still very determined to finish art college because it is the one thing she can have and do well at without the help of her mother. As an older woman we see Jackie feeling a failure, even though she is a very successful business woman. Her feeling of failure come from her past; giving up Rosie as a baby. â€Å"It doesn’t matter how much you succeed afterwards, if you’ve failed once.† Jackie has missed all of Rosies growing up and Margaret explains that she cannot make up those lost years, they have gone and passed now. â€Å"treats she’s had with you.† Jackie feels extremely guilty because her daughter has grown up and she has missed everything. Margaret tells Jackie â€Å"those are my years† meaning she has looked after Rosie all these years and Jackie does not realise what she has missed until she goes to Venice with Rosie. Jackies relationships with her mother, grandmother and daughter develop throughout the play. The relationship that changes most, I think, is that between Jackie and Margaret. As discussed before we saw a lack of communication between the two. Margaret does not know that Jackie has slept with her boyfriend. â€Å"You said ‘tell me while we go round the garden centre’†¦.remember?!† Margaret feels she has let her daughter and herself down because she did not listen to Jackie properly. When Jackie is older she is concerned for her mother because Margaret was in pain. Jackie may feel responsible for her mothers illness and death firstly because of leaving Rosie with her, putting more stress on her. Also just before her mothers death she had visited and had had to leave to get to a meeting, therefore if she hadn’t had to go so quickly she would have been with her mother and I think that Jackie regrets very much the fact that rushed off, not realising how ill her mother was. In a way Jackie makes her mother jealous. Margaret had to wait until she was married to have sex, but Jackie did not. Also Margaret may be jealous of Jackie’s independence because now Jackie is free from parental responsibilities. â€Å"S’okay Jackie, you have to travel lots, and your work’s the most important thing isn’t it.† This makes Margaret feel as if her job is not as good and worthwhile as Jackie’s and Rosie respects the job that Jackie does more. Jackie and Doris have quite a close relationship. But they are very different. The first time we see Jackie and Doris together the first comment Jackie makes Doris ignores as she feels its not appropriate. This shows Doris takes the same tone with Jackie as she does with Margaret; avoiding difficult subjects and questions. There is a large generation gap between Jackie and Doris: Doris likes traditional things and her ‘utility’ Jackie likes more modern things. Jackie is much more open with Doris. At the end of Act One, Scene three Jackie hugs Doris but Doris hesitates. This shows Jackie does not mind been open with people. Jackie and Rosie are very much the same in their opinions and they are very close. Because Rosie thinks Jackie is her sister they are much closer, more like friends. In out of time scenes Jackie and Rosie are best friends, even when they fall out, when they make up they renew their best friend bond, â€Å"truth is honestly, honesty is true, you keep your promise and I’ll keep you.† Jackie rarely sees Rosie because of her hectic lifestyle, but when she does see her it has to be special. When the house is left to Jackie she sees it as a punishment but Rosie knows it wasn’t. Because Jackie is Rosies mother she sees her as perfect, Jackie can find no faults. Like when Jackie finds one of Rosies paintings she thinks it is great but Rosie thinks it is rubbish because it is not the same standard as her â€Å"sisters† Throughout the play we see Jackie changing. Not only her attitude but her lifestyle. As a young person Jackie is rebellious. She does what she wants without asking her mother because of lack of communication. An example is when Jackie goes on the pill without telling her mother. â€Å"you can’t scare me, because I’m on the pill, OK?† As a young person Jackie does not care about other peoples opinions. She is free and does as she likes. As Jackie grows up she starts to feel guilty about giving Rosie up. When Rosie and Jackie go away to Venice, this is when Jackie realises how much she has lost and what she has had to sacrifice in order to be successful. She also feels guilty because Margaret had to look after Rosie during the hard years; Margaret â€Å"sat up all night with the sick child†. Jackie is also responsible, she accepts that she has lost the best years. Jackie is also unable to form a close relationship with Rosie because she never gets to see her because of work. In out of time scenes Jackie is the leader. She is the bravest of the four â€Å"let’s kill our mummies†. Rosie agrees but Doris and Margaret go home. Jackie is the leader of the group. I think this reflects her role in reality because she is set apart from the others by her determination and independence as a person. Jackie being the youngest too understand voodoo and spells which the others do not. Margaret and Doris get scared because their lives have now involved things like voodoo. Jackie is probably the biggest contributor to themes, the main one being secrets. The largest secret kept throughout the book is that Jackie is Rosie’s mum, not Margaret. Everyone else apart from Rosie knows so they have to keep the secret and lie. Margaret has always thought that her looking after Rosie was for the better but it makes the relationship between Jackie and Margaret very tense and strained. Jackie tries to ask for Rosie back but she can’t bring herself to. Another theme is guilt each woman makes another feel guilty in someway. The biggest amount of guilt put on Jackie is the fact she had missed the best years of Rosie’s life and she can’t get them back, Margaret says â€Å"those are my years†. Jackie always felt tension between her and Margaret and until Rosie found out she could not move on. Jackie knew that Rosie was really her daughter and I think that she felt embarrassed because she will always a sense of failure as long as her mother is looking after Rosie. I think the piece of setting/clothing that shows Jackie best is when she and Rosie arise back from Venice. Jackie’s dress shows the fun, independent side of Jackie and her business suit shows her hard working, successful side.

Explain the process of counseling in detail

The initial interview describes the first contact with the client who is the individual in need of counselling. It completes the intake process, a sort of admission of the client into the formalities of counselling. Importance of the Initial Interview: The initial interview is of much importance for several reasons: 1) It helps the counsellor get to know the client better, and make appropriate plan for intervention.These plans include taking up the client for counselling or referring the client to another, appropriate, treatment service. 2) It helps the client to get to know the counsellor etter, and to obtain reassurance and even crisis support, when necessary. 3) It affords the counsellor the opportunity to explain the nature and goals of counselling, and to agree upon the practical arrangements for counselling with the client. In short, the initial interview will help the client and the counsellor to begin the process of understanding and accepting one another.The initial intervie w normally should proceed along the following lines: 1) Statement of the problem in clear, unambiguous terms 2) Systematic evaluation of the problem, its causes and its effects 3) Identification of circularity 4) Feedback to the client 5) Evaluation of the client's motivation for counselling 6) Clarification of expectations 7) Setting of goals 8) Establishing a contract 9) Making the practical arrangements for counselling. Let us examine each of these steps that will enable us to actually understand the process involved.Statement of the problem in Clear, Unambiguous Terms More frequently, their thoughts are muddled, and heavily laden with emotional content. Clients do not say, â€Å"l am anxious†, or â€Å"l am depressed†. Instead, they frequently commence with an account of what happened, where and when and how. Often, a client comes for counselling because he has been compelled to do so by a family member, friend, or well-wisher. Such clients are, more often than not , unlikely to cooperate whole-heartedly with counselling.Clients sometimes have difficulties in complying with the practical arrangements for counselling; for example, they may reside too far away, or may not be able to obtain leave from work. A greater problem, however, is that many clients are unwilling to make the personal or life-style changes that are necessary if they are to benefit from counselling. For . example, a husband, ho is convinced that all his problems originate in his wife's behaviour, may not be willing to accept that he is responsible in many ways for them, and that he needs to make certain changes in his attitudes and behaviour if his marriage is to survive.Or, while a drug addict may realize that his addiction is ruining his life, he may not be willing to give up the company of the friends who are encouraging him in his deviant habits. It is important that the client realizes that the counsellor can only facilitate change; the client must make the primary effor t. Breaking maladaptative habits is difficult. Making life-style changes is difficult. The client must be willing to make the necessary efforts with the guidance of the counsellor. It is important, for several reasons, to assess motivations that led the client to seek counselling.If the counsellor understands that the client is poorly motivated for counselling, he can provide an appropriate feedback to the client. Then, in consultation with the client, he can arrive at a pragmatic decision concerning whether or not to proceed with counselling. If a client shows poor motivation and the counsellor decides not to go ahead with counselling, he saves for himself, and his client, a lot oftime. He also saves himself a lot of heartburn; had he proceeded with therapy, and had the client shown poor progress, he would in all likelihood have blamed himself, or questioned his competence.If a client shows poor motivation and the counsellor does decide to proceed with therapy, he would probably se t far more modest goals than he would have had the client been more motivated. It may be noted here that the evaluation of motivation is an ongoing process. A client may begin counselling enthusiastically but may later weaken his resolve when he realizes what behavioural changes are necessary. Clarification of Expectations The counsellor needs to find out what the client expects from counselling.Some clients tend to believe that once they tell the counsellor their problems, it is the counsellor's responsibility (and not their own) to fmd the solutions. Some clients believe that the counsellor will magically work out solutions for problems that have existed for years. The counsellor should, right from the early stages of counselling, put his client on guard against unreasonable expectations, such as expectations of dramatic cures, total cures, one-sided compromises, etc. From a practical perspective, t is imperative to ascertain what the client believes will occur during counselling. Some clients believe that the counsellor will put them on a couch and psychoanalyze them. Other clients believe that the counsellor will ask questions about their childhood. Doubts, misconceptions and myths that clients come with should, General goals of counselling are to reduce emotional distress, to reduce dysfunctional behaviour, to promote adaptation, to develop potentials, and to assist in decision-making. After obtaining a general understanding of the client's problems and expectations, specific goals of therapy need to be set.The counsellor needs to guide the client in the setting of specific goals because the client is quite likely to be uncertain of what may be expected from counselling. Such goals are best explicitly stated as specific emotional and behavioural changes that are acceptable and desirable to the client and to society. Thus, an ethical element exists in all goal- setting exercises. It is important to break down important goals into their logical sub- componen ts or sub-goals, which, by virtue of such identification, are more easily tackled.For example, when engaging in marital counselling, goals may be stated as follows: 1) Mrs. A should feel less depressed. 2) Mr. & Mrs. A should improve their understanding and cooperation on the following issues: a) Disciplining of their children; b) Distribution of household responsibilities; c) Sex d) Relationship with the in-laws etc. Stating goals in such a specific manner may generate a long, laundry-like list; however, there is no bar to the number of goals as long as all the goals are specific, clearly defined, reasonable, and attainable.

Relevance of Shakespeare Macbeth Themes Essay

Taking the stage 400 years ago, when shakespeare was equipped with his magical wand and book of speels , he casted a miraculous charm upon the world leaving people everywhere spell bounded. From the wonderful pleasures of love to the dark enchanting delights of ambition, his expert flawless wizardry enabled his socerous charms to stun and stagger the world even to this day. There is virtually no one who doesn’t know this quote â€Å"Fair is foul and foul is fair† To know the bard, is to be a somebody. True fact. In particular there is a certain shakespeare play that strongly and rather brutally deals with those themes applicable and prevalent to today’s society. It’s a tale of loyalty, morality, guilt and conscience to lust, deception, betrayal, jealousy, ambition and greed. Add in the element of war and destiny and you’ve got Macbeth. Shakespeare has truly shaped, shifted and cultivated Macbeth to convey human emotions to his characters to the utmost extreme. He also demonstrated that its more satisfying to achieve goals than ill – gained means. Ambition and guilt, these themes are still relevant to today’s society. Eessntially the play Macbeth explores the temptation of absolute power and vaulting ambition. Iot’s relevant because Macbeth captures the many modern dilemmas and concerns today and the timeless nature of the human condition. Ambition was the driving force behind Macbeth. Normally, being ambitious is a good thing, it pushes people to not give up. Without ambition, people wouldn’t get very far, yet being overzealous with ambition also has it’s downfalls. â€Å"I have no spur to prick the sides of my intent buy only vaulting ambition illustrates Macbeth’s ruthless obsession for power. There are two types of ambition Ambition Type 1 – naked and unchecked ambition – only benefiting themselves like Macbeth Ambition Type 2 – caring others above themselves like Banqou The play fiercely illustrates how being consumed by naked and unchecked ambition has its drastic consequences especially when it compromises your conscience or morality which is still applicable to today’s society. The world is full of ambition and people want to climb to the top. So being ambitious is like wielding a two-edged sword.

Logitech Case analysis Essay

Logitech is an innovative global provider for several technological accessories and peripherals. Logitech become incorporated in the early 1980’s and nearly three decades later it had roughly 40% of the market share in arenas such as Mice, Webcam, and Remotes. In order to fully understand Logitech’s success it is important to understand their strategy for growing but also their strategy for the issues they have faced. And ultimately deciding what will be their competitive advantage in the future. In order to understand the strategy of Logitech is it imperative to conduct a brief external analysis, beginning with the general environment. The general environment focuses on demographic, economic, political/ legal, socio- cultural, technological, geographic, and physical environmental trends. These trends help analyze what the next strategic moves should be. In Logitech’s case it is crucial for them to analyze all seven trends but focus on the technological trends. N ext, an industry analysis needs to be done in order to gain an idea of what kinds of competitive forces the industry will face. These forces are based off of five criteria: threat of new entrants, bargaining power of buyers, bargaining power of suppliers, threat of new substitutes, and rivalry among existing competitors. The third step in conducting an external analysis is understanding the competitor’s objectives, strategies, and their capabilities. Logitech realized early on whom its competitors were, Creative Technology Ltd., Microsoft Corporation, and Royal Philips Electronics, and was able to differentiate its products from them. Strategy is a set of commitments and actions designed to exploit core competencies and gain a competitive advantage. Based on Logitech’s objectives of growth and earnings, they enacted a few key strategies in order to achieve their goals. One strategy was acquisition; Logitech realized that to enhance the company’s development it was crucial to expand their portfolio into other markets and not just the computer mouse. This strategy was seen through the acquisition of QuickCam PC in 1998, Labtec, Inc. in 2001, Intrigue Technologies, Inc. in 2004, etc. After Logitech’s initial product, they realized that they would have to be proactive in findi ng innovative ways to grow and in 2000 they introduced their first gaming console controller. Followed quickly by the production of Logitech’s  io Personal Digital Pen. Logitech’s competitive advantage has been the first- mover advantage, allowing them to build a rapport with buyers enabling them to have larger market segments. This is seen with their pioneering of the computer mouse and keyboard, as well as having been on the forefront in video conferencing. The case also states, â€Å"Instead of following market trends, Logitech has often created them.†- an indicator of their first- mover competitive advantage. Although Logitech had much success with its strategies of innovation and acquisition, they have also had their fare share of implications, some of which they have overcome and others that remain. One critical issue that Logitech faced was the recent financial crisis of 2007/2008. Because technological products are a luxury good, consumers tend to cut back when there is less disposable income. This can be seen in the 9% decrease, 29% decrease, and 39% decrease for sales, operating income, and net income respectively from 2009 t o 2010. One method that Logitech maneuvered the crisis was by reducing its workforce by 15%. Additionally, they cut dividends causing their earnings retention ratio to increase, which give them excess cash for R&D as well as excess cash for acquisitions. Another issue that Logitech faced was having numerous manufacturing plants dispersed globally. After Logitech realized that these dispersed plants were hindering their growth, they consolidated. This allowed them to increase their competitiveness and maintain lower priced products. The examples above relate to issues that Logitech faced but were able to overcome. However, there are still issues that Logitech faces but have unable to resolve. The dominant challenge that Logitech faces currently is in regards to evolving buyer needs. In 2010, Apple enhanced their touch screen technology by incorporating built- in accelerometers, which eliminated the need for mice or Trackpads. Additionally, Apple and Windows products now come equipped with higher quality speakers and camera, diminishing the need for Logitech peripherals. With the decreasing market demand for Logitech’s peripherals, they must decide the strategic direction for their future. From the inauguration of Logitech, they have always exceled in overcoming their competitors by their innovative strategy. In order to overcome the issues they currently face they need to bring innovation back to the table. They need to truly differentiate by focusing directly on attributes, consumer relationships, or links within or between  firms. In addition to achieving differentiation as a competitive advantage, Logitech needs to redirect their strategic goals by examining the five major elements of strategy. They need to reevaluate their arena and narrow their market segments. They need to focus their vehicle on acquisitions, as they have done in the past. Redirecting their strategic direction and putting the focus back on innovative, cutting- edge product will help them re-differentiate from their competitors, which will allow Logitech to continue in the future as a premier technology company.

Why has gift exchange been an important topic for anthropology Essay - 2

Why has gift exchange been an important topic for anthropology - Essay Example Nevertheless, one of the means by which anthropology can draw meaningful inference based upon the similarities that exist between otherwise different and diverse groups. For instance, anthropology has long been focused upon social customs relating to marriage and the means by which individuals pledged themselves to another, or to a specific religious union, throughout much of their lives. Within the modern world, this construct is no as marriage. However, marriage is not the only shared anthropological similarity that exists throughout almost all cultures. Indeed, there are many cultures that have been studied throughout the course anthropological research that do not indicate such a union to have existed. As such, using marriage, or a similar construct, to draw inference upon all people and to measure cultures and other differentials based upon it is an inherent flaw. Within such a dynamic, the analyst can come to appreciate the importance that gift giving, both as a norm and has a behavioral complement of culture and society, has come to be regarded as a fundamental least common denominator that exists between peoples. Whereas differentials with respect to gift giving have been denoted by a litany of different anthropologists, the similarity and practice and form that exists within almost each and every culture or group that has thus far been analyzed is one of the reasons why this particular practice is of such profound importance towards understanding human society and the means by which evolutionary culture has shaped the globe. One of the most famous anthropologists to approach the issue of gift giving is that of James Laidlaw (Whitehouse & Laidlaw, 2007). The underlying purpose for this particular scholar being referenced within the beginning of this study is contingent upon the way in which he sought to define the four basic criteria that gifts represent; seemingly regardless of the culture in which

Issues in Global Political Economy Research Paper

Issues in Global Political Economy - Research Paper Example As the research stresses natural resource abundance hinders economic growth. Many countries in African have plenty of natural resources such as gold, oil, and copper among many others. More than two-thirds of their products moving outside the country are natural resources, and yet these nations are poor and politically unstable. The countries depend on foreign investors for their economic feasibility. As the paper discusses some countries rich in oil minerals such as Iran, Kuwait, and Libya experienced slow growth in the last several decades. Moreover, members of the OPEC, in general, experience a fall in the GNP per capita whereas states not rich in minerals enjoyed a growth in their GNP per capita. South Africa went through a period of de-industrialization and a disappointing economic growth in the 1970's during the boom in gold prices. Several factors led the effects key of them being that the real exchange rate appreciated, and depreciation followed after that. The world saw a shift in making of cocoa paste from countries such as Peru and Venezuela to Colombia after the disruption of the air bridge. Consequently, a booming demand for Colombian coca was experienced, and many people in Columbia became self-employed, and teenagers in the rural areas got work to do. Although, the boom had economic spillover effects as well as financial opportunities it marked the beginning of viol ence and conflicts in major cities.

Low Income Housing in the Kingdom of Saudi Arabia Dissertation

Low Income Housing in the Kingdom of Saudi Arabia - Dissertation Example Objectives 1- To study the theory of post-occupancy evaluation, its emergence, and its importance. 2- Understanding the importance of POE for creating better houses for low income people. 3- To critically evaluate literature about international housing policies and compare them to housing policies in Saudi Arabia. 4- To assess a case study by using the post-occupancy evaluation of the: a- Functional aspect b- Social views c- Technical factors 5- Evaluate building performance taking account the feed back from the residents. Research Questions: To which extend are the users satisfied with current housing design? What is post-occupancy evaluation? Why is it important? How to apply it? How did it emerge? What are the international housing policies, and Saudi housing policies? What are the differences? How to assess a case study by using POE for Functional aspect, Social views and Technical factors? How to evaluate building performance taking account resident's feedback fr om? Research methodology Review literature: Define both the area and the nature of POE that enhances the understanding of the concept, the scope and the process of POE. Setting Aims and objectives. Develop questions. Select research respondents. Implementing the survey. Analyzing the data collected. Structure of the research Chapter 2: Introduction Aims Research question Objectives Methodology Chapter 2: what does POE mean? What is POE ? History and background of POE Uses of POE Process of POE Benefits of POE Chapter 3: International housing policies Housing policies in Saudi Arabia Housing policies in Saudi Arabia for low-income Chapter 4: General information of Saudi Arabia. General information of case study.... Low income housing is a main requirement of many developed and developing countries, conducting necessary studies about it and implementing policies in order to provide economical solutions to provide appropriate housing to millions of poor around the world Different organizations world wide have played an active role in the development of housing models for low income housing some of them which have succeeded in providing appropriate housing to low income people. In recent years the government of Saudi Arabia has started providing houses to needing families so a number of housing projects were built in different parts of the country. And Algazala is one of these projects provided for low income people and in this research Algazala project will be the case study which will be evaluated using POE (Post-occupancy evaluation), by implementing a questionnaire on the residents of Algazala project to identify the advantages and disadvantages of these houses. Algazala which is located in the region of Hael is one of the of many low income housing projects that the government of Saudi Arabia has built for needing people it was built in 2007 and it contains 254 housing units and two schools, two mosqes, a health centre and a community centre . History and Background of Post Occupancy Evaluation From the past few years, the area that gained more attention of business industry experts and researchers is about identifying the ways in which the building attributes affect its users.